Sing Lit: Read our World Initiative
Sing Lit: Read our World is an initiative with Sing Lit Station to promote local Singaporean literature. As a design associate, I was responsible for the new design and branding to champion a handmade and local touch.
You can find more of this work and updates on https://singlit.world
The concept relies on a bright primary colour scheme, and using local elements in a whimsical and magical way to bring out the beauty and imagination of reading.
The elements include otters, peranakan tiles, bougainvillea and mushrooms that symbolise community spirit, koi fish and of course, books.
An Instagram Layout for Social Media Branding:
Assets and Drafts:
Logo Design Ideas:
While these were not used in the final branding, these logos were proposed for to bring a local touch to the literary initiative.
